Get an SEO Strategy. Get More Traffic.
To ensure you are getting the most value out of your internet marketing efforts, you need to make sure that you have maximum online presence where your customers are searching.
This means making sure that you are taking every opportunity for your brand to appear as high as possible in the search results of Google, Bing, Yahoo and other search engines.
Search engines like to give users results from a variety of “channels”. These include business directory results, standard web pages, images, videos and social network pages.
For maximum web presence, you must position yourself to take advantage of all channels. This strategy will ensure you achieve the best search ranking you can, everywhere.
This is the first place to start when establishing your presence on the web. You don’t even need to a website get your business listed in a directory, and creating a listing will give you an obvious and findable online presence.
Once you’re signed up, you can add pictures and descriptive information about your business, start gathering reviews to increase your ranking, and of course point it to your website once you have one.
A Beautiful, Fast, Helpful Website
Of all your various points of presence on the web, the most important is your website. This acts as the cornerstone of your brand online. It is also the part you have the highest level of control over. This is one thing you must get right!
Your website must first of all have interesting content, which tells your customers how exactly you will help them. Equally importantly, it must be findable, beautiful, fast-loading, and easy for you to update content.
With the rise of the mobile web, it is important that your site looks good no matter what device your customers are using. Our responsive website designs change dynamically to fit your customer’s screen, regardless of which device they are using.
How many visitors and leads is your website giving you each day?
Zero? Don’t know? You need help! Let us put the Internet to work for you.
Looks matter. Stand out from the crowd.
You’ll probably noticed when searching the web, that for many of the searches you do, you’re getting back not just text results, but pictures too. But why do search engines show some pics and not others?
The simple truth is that search engines have to be told what they’re looking for. To figure out which pictures are which, and show them in search results accordingly, they look at the “Alt Tags”.
The Alt Tags, in human language, is a simple description you type in each time you upload and insert a picture into your website.
A lot of people don’t know this simple trick. Make sure you’re not one of them!
Adding videos to your site can make a world of difference, not just to your SEO but also to your customer experience. Videos are a great way to show and tell potential customers exactly what you can do to help them.
Videos can be quick and easy to make. Just shoot on your camera or phone, edit and upload. A short, slick video title at the front will add to your professional image.
Remember, Google wants to show relevant videos in searches wherever possible. Video as an SEO strategy is often overlooked, especially by small businesses. So this is an extra chance for you to be different, and stand out from the crowd.
Getting yourself on social Networks is an important start in your SEO plan. Search engines like to return results from sites that they consider to be authoritative. This authority is defined partially by click-through rates and traffic volumes. Major social hubs such as Facebook, Twitter, Google+ and Pinterest naturally rank highly on these criteria.
Setting up each social network page with a name relevant to your business type will get your social page found more easily online. Giving it professionally designed graphic headers that match your brand will make sure you give the right impression when customers find you there.
Need help implementing an effective and workable SEO strategy?
Let us give you a plan that you can follow, to stand out from the crowd.