Hi! We are back to start the new year with a focus on speed. The goal is to make the lightest and fastest website possible, but it has to look good and have enough functions to be able to serve its purpose of ranking well in search engines, helping customers to understand your business, gather leads, and ultimately increase your sales.
People shopping online do not always seek human contact in the initial phase of their purchasing process. This may be because they are reluctant to risk somebody trying to hard sell them, before they have a good idea what their options are. But on the other hand, everybody needs help. So by offering real help, you can begin to build trust .
Video is an excellent way to make things more interesting for your customers. It also makes for better SEO, by giving you more chances to be found, since videos appear in both in Google and YouTube results.. If your competitors are not generally using video, then using it yourself will make you stand out in the search results.
Content readability is crucial in making sure your readers keep reading your posts, and coming back for more. Recognising the importance of this, well known SEO experts Yoast have just made it easier for us to maintain this important discipline. At the bottom of your content box in your WordPress post editor, you will see the Yoast SEO content optimisation widget.
The core goal of a landing page is to maximise the reader’s focus on the contact form. This is done mainly by making the benefits of the deal very clear, making the “call to action” bold and simple, and reducing distractions, making them less likely to do anything besides entering their details into the form.
Doing work for Pay You create value for the customers who use your business by doing the things you are good at, better than others. And they will pay you to do these for them. But they only pay you, of course, once you have added them to your address book, quoted them, mailed the quote, done …
No system is perfect. Things can and do go wrong. You can fix breaks and mistakes of course, and everything will be fine again. But to fix problems, you must first know they exist. That’s why it’s important to have checklists in place to make sure everything is working as it should be. Ship’s captains have them. Pilots …