The Power of Email Marketing

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People shopping online do not always seek human contact in the initial phase of their purchasing process. This may be because they are reluctant to risk somebody trying to hard sell them, before they have a good idea what their options are. But on the other hand, everybody needs help. So by offering real help, you can begin to build trust .

Achieve Better Content Readability

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Content readability is crucial in making sure your readers keep reading your posts, and coming back for more. Recognising the importance of this, well known SEO experts Yoast have just made it easier for us to maintain this important discipline. At the bottom of your content box in your WordPress post editor, you will see the Yoast SEO content optimisation widget.

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